Each one of our clients has the same request once a new website has been launched – “How do I get my site to rank first on the search engines.” As you can imagine, there are hundreds of thousands of other web sites that are trying to accomplish the very same thing. The truth is, achieving a high search engine ranking takes time and effort. Google’s secret and ever-changing algorithm system has purposely made it challenging for a site to earn the right to move up in the rankings. Fortunately, a+h keeps close tabs on Google’s guidelines in order to properly optimize the sites that we build and maintain.
Our organic optimization process includes a strategy designed to boost the site’s level of expertise in three specific categories: Domain Authority, Page Authority, and Topical Authority. It sounds complicated, but the process revolves around a single factor – publishing fresh and relevant content on an ongoing basis. Google rewards websites that make a concerted effort to keep their audience well informed.
In addition, we will submit the XML sitemap to Google Webmaster Tools and install Google Analytics to the site in order to measure progress in your site’s traffic and rankings. The goal is to make your site discoverable on the popular search engines prior to the site going “live”.
If you’re looking for immediate results in driving traffic to your site, then our paid SEO program (SEM) is your best solution. By purchasing strategic keywords on Google, Bing, or any other search engine, you can have an ad placed at the very top of a search result. SEM ad programs include PPC (pay-per- click), CPC (cost-per-click), CPM (cost-per-thousand impressions).