Load the spaceship with the collection of amazing stories you’ve carefully crafted, and launch it to the sky for all to see.
Digital marketing is rapidly becoming one of the most effective lead generation tools available. The ever-evolving technology engine that powers digital marketing gives a marketer the ability to identify your best potential customers, reach them with highly targeted messages, and then entice them to connect to your website, opt-in to your e-mail list, or follow you on your social media channels. The secret ingredient behind a successful digital marketing campaign is sharing compelling content in the form of a targeted message and an engaging design. a+h offers a variety of digital marketing solutions that meet your specific business opportunity. Like all marketing efforts, A+H produces effective digital marketing campaigns designed to reach the target audience at the right place and at the right time.
Our monthly Social Storytelling service includes crafting and sharing content and visuals on social media channels such as Facebook, Twitter, Linkedin, and Instagram. We’ll continue to identify all potential new social media channels in order to leverage the distribution of the content. The monthly service also includes utilizing performance tools designed to target, reach, and track online traffic patterns.
Social Storytelling is designed to keep your target audience engaged with compelling content throughout the lifetime of the of the customer experience. Ultimately, the goal is to convert your loyal customers into brand ambassadors – also known as word-of-mouth marketing.
Our staff of storytellers essentially serves as news reporters assigned to gather specific content about your offerings, craft it into engaging stories, and then integrate the fresh content through any number of potential digital marketing channels including:
- Landing pages
- News Releases
- SEO Programs
- Social Media Channels
- Marketing Videos
- White Papers
- Case Studies
- Email Campaigns
Social Storytelling directly impacts Search Engine Optimization (SEO) strategies designed to boost your company’s ranking on search engines such as Google, Yahoo, and Bing.
Speaking of search engine rankings, each one of our clients has the same request once a new website has been launched – “How do I get my site to rank first on Google and all of the other popular search engines.” As you can imagine, there are hundreds of thousands of other web sites that are trying to accomplish the very same thing. The truth is, achieving a high search engine ranking takes time and effort. Google’s secret and ever-changing algorithm system has purposely made it challenging for a site to earn the right to move up in the rankings. Fortunately, a+h keeps close tabs on Google’s guidelines in order to properly optimize the sites that we build and maintain.
Our organic optimization process includes a strategy designed to boost the site’s level of expertise in three specific categories: Domain Authority, Page Authority, and Topical Authority. It sounds complicated, but the process revolves around one single factor – publishing fresh and relevant content on an ongoing basis. Google rewards websites that make a concerted effort to keep their audience well informed.
In addition, we will submit the XML sitemap to Google Webmaster Tools and install Google Analytics to the site in order to measure progress in your site’s traffic and rankings. The goal is to make your site discoverable on the popular search engines prior to the site going “live”.
If you’re looking for immediate results in driving traffic to your site, then our paid SEO program (SEM) is your best solution. By purchasing strategic keywords on Google, Bing, or any other search engine, you can have an ad placed at the very top of a search result. SEM ad programs include PPC (pay-per- click), CPC (cost-per-click), CPM (cost-per-thousand impressions).
Includes placing ads on websites that accept paid advertising and dozens of social media channels such as Facebook, Instagram, and YouTube