Rabbit

CONTENT MARKETING

[WRITE IT]


Good stories evolve from innovative brains that are hungry to explore, eager to delight, and motivated to produce engaging content. So wind yourself up, open your brain, get creative, and hop to it.

It’s all about Substance.


In order to build a successful brand in today’s digital world, every business, organization, or association needs to think like a marketing “publisher”. Whether your target audiences are consumers, customers, subscribers, donors, or shareholders, they are all heavily influenced by entities that actively share relevant content about their specific offerings. When you effectively help your targets become more informed you earn their respect as a “trusted advisor”. Statistics show that content marketing is a highly effective method of gaining loyal supporters.
Faces
Our writers essentially serve as news reporters assigned to gather specific content about your offerings, craft it into engaging stories, and then integrate the fresh content through any number of potential digital marketing channels including:

  • Website
  • Landing Pages
  • Blog
  • News Releases
  • SEO program
  • Social Media Channels
  • Marketing Videos
  • Infographics
  • White Papers
  • Case Studies
  • Email Campaigns


Know Your Audience


Audience Relations


One of the first lessons of content marketing is learning how to identify the right time and place to share your message. Just as important is the ability to match your message with the right audience. Every initial strategic session we conduct with our clients includes a discussion to identify all of the target audiences. This is an important time to break each audience group down into specific categories and then determine the best content strategy to reach and engage those individual target groups. At a+h our team of storytellers craft custom content campaigns designed to connect with each target audience throughout the customer journey:

  • Initial Awareness
  • Customer Experience
  • Public Relations
  • Media Relations
  • Employee Relations
  • Internal Communications



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