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AHA Moments

How to Get the Most Out of Facebook in 2020: Part 3

In parts 1 and 2 of our series, we provided tips on how to get the most out of Facebook by incorporating User-Generated Content and videos. For our final segment, we’ll take a look at the next generations’ shopping preferences and the role SEO plays when growing your Facebook Business page. Alw... view entire article
CATEGORIES: Social Media  SEO  Marketing Tips  

Time To Break Out Of Your Comfort Zone

We as human beings crave routine. Going to work each day, cleaning the house, paying bills, etc.… we get into habits that create structure, giving us predictability in our lives. In some instances, routines can be extremely helpful. A set schedule often allows better management of your time, pla... view entire article
CATEGORIES: Storytelling  Social Media  SEO  Marketing Tips  

Storytelling Sells: How to create content that is unforgettable.

You can admire and polish anything to make it shine, but making something beautiful doesn’t make it unique and doesn’t make it effective. The same can be said about advertising and marketing. You can formulate the most astonishing campaign that implements every creative tool in the book and th... view entire article
CATEGORIES: Social Media  SEO  Marketing Tips  Storytelling  

A Website Should Be More Than a Pretty Face

We’re all aware of the importance of making a good first impression. But it’s just as important to support the first impression with substance. Attracting a new customer often begins with a good first impression whether it’s a face-to-face meeting, a presentation, an advertisement, or someone ... view entire article
CATEGORIES: Marketing Tips  SEO  Social Media  

5 Common SEO Mistakes and How to Avoid Making Them

Every minute 571 new websites are created and 68,000 blogs posts published, according to City Office Network. Those statistics quickly illustrate how challenging it can be to get your website ranked #1 on any search engine. As technology develops, search engines’ algorithms change along with it. ... view entire article

To Google Or Not To Google

Google It! With Google’s ongoing list of cutting-edge ideas, it’s no secret that Google not only dominates the search engine market but several digital fields as well. Google continues to introduce innovative ways for businesses to profit from the Internet whether you are a sole owner or a Fort... view entire article
CATEGORIES: Marketing Tips  SEO  Social Media  

Alexander + Hughes Puzzle Pieces

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Be ready when the stars align

Surprise. SEO and PR Actually Have Something in Common. The term search engine optimization (SEO) sounds very technical and even intimidating to the novice. But what it all boils down to is boosting your website’s ranking by posting relevant information about your products and services. On the o... view entire article

What’s the Deal with #Hashtags?

What’s the Deal with #Hashtags?? You see them everywhere: on Twitter, Facebook, Instagram, Pinterest, LinkedIn, and even print and television. So what are hashtags and what value do they offer? The short answer:Hashtags were originally developed as a simple way to organize, assemble, and track to... view entire article

Search Engine Rankings: The Real Story

If you’re like many other businesses, a lot of blood, sweat, tears…and dollars can be dedicated to try and keep your company’s web site ranked high on Google and the other big search engines. Pop quiz: can you name two other popular search engines? There are numerous strategies to consider w... view entire article

3 Steps To Increase Your Word of Mouth Marketing: Part 1

We live in a digital world. So, you should agree that there is value in engaging your target audience directly through social media. A 2012 study conducted by Pew Research Centers found that 65% of Internet users use social media. Of users on Facebook, 58% liked a brand page in 2011 and 41% shared c... view entire article

3 Steps To Increase Your Word of Mouth Marketing: Part 3

In part 1 of “3 Steps To Increase Your Word-of-Mouth Marketing,” we discussed the importance of establishing your target audience and how to incorporate social media into your marketing strategy. In part 2 we focused on identifying your business’ unique story and how to share it. In our final... view entire article

3 Steps To Increase Your Word of Mouth Marketing: Part 2

In part 1 we discussed the importance of identifying your target audience and how to incorporate social media into your marketing strategy. In part 2 we focus on discovering your business’ unique story. Additionally, we’ll discuss the different ways to share your story. “Discover what makes yo... view entire article

SEO: Give Your Business A Boost

Imagine you’re the owner of a café in Louisville. You’ve been in business for a few years and have a solid customer base who regularly return weekly. And although they love your food and even tell their friends about your restaurant, you haven’t seen an increase in business for some time. You... view entire article

Social Media: Don’t Get Left Behind

Selecting the Right Social Media Channel for Your Business Social media has rapidly become one the most effective ways to increase awareness and gain new customers. However, social media is often overlooked by small businesses because it can seem overwhelming. But with a little planning social medi... view entire article
CATEGORIES: SEO  Social Media  

Why Does My Business Need A Facebook Page?

Even though Facebook now reports over 1 billion active accounts, there are still business owners that aren’t convinced that Facebook offers any real benefits. This article attempts to address the common concerns for starting a Facebook Business page. Concern #1 – No one cares: My kids use Faceb... view entire article
CATEGORIES: SEO  Social Media  Storytelling  

Ten Ways to Use Social Storytelling to Improve Your Business in 2013

1. Listen. A good story starts by listening to your customer in order to learn what they really want to know. It’s not about you. Make sure your story focuses on what you can do for your customer versus just telling them what you do. 2. Earn trust. One key to developing customer loyalt... view entire article

Storytelling Provides a Competitive Advantage

This may come as a surprise but a new report by Forrester Research shows that a majority of decision makers (65%) buy from businesses that do the best of job of providing compelling information or what we call “social stories”. The other 35% use the traditional method of requesting proposals fro... view entire article
CATEGORIES: Market Research  SEO  Storytelling  

What are your customers saying about you?

Earning and maintaining a positive reputation is critical to the success of any company. Your reputation starts by providing a good product or service. But that’s typically not enough to succeed long term. In order to establish your brand you need to keep your audience engaged with compelling s... view entire article
CATEGORIES: Customers  SEO  Social Media  Storytelling