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AHA Moments

Brands are Over Rated


If you think your business or organization has a “brand” you are most likely mistaken. The fact is achieving a true a brand is strictly determined by one group – your customers. Don’t be fooled by an ad agency or marketing group that broadly claims that they can create your brand. It just ... view entire article
CATEGORIES: Storytelling  Marketing Tips  

Experimenting With Experiential Marketing


Truly effective marketing strategies are ones that have the ability to change and adapt based on the needs and trends of consumer behavior as well as the current marketing landscape. An important first step in your overall strategic approach is to identify and prioritize all potential and relevant m... view entire article
CATEGORIES: Social Media  Marketing Tips  Customers  

Marketers Are Losing Control of Time (but don’t panic)


It’s a harsh reality but unfortunately it’s true. For the most part, marketers can no longer control when a prospect will see a message. It seemed like it was just yesterday when the expectation of any marketing campaign was to reach and engage the right audience with the right message at prec... view entire article

Seven Simple Rules of Engagement


Playing by the rules is never easy when you’re striving to boost your business’ performance as quickly as possible. Rules equate to regulations and red tape - both of which do not sit well with a business owner. On the other hand, any intelligent owner wants to avoid hastily investing in a cust... view entire article
CATEGORIES: Marketing Tips  Customers  

You've Got To Hear This


One of the most revolutionary forms of wireless communication was introduced at the very end of the 19th Century. It was called the radio, and by 1920 there was hardly a household that didn’t have one prominently positioned in the family living room. The radio introduced a new creative platform... view entire article

Did You Get Permission First?


Way back in 1999 our favorite marketing guru, Seth Godin, coined the phrase “Permission Marketing”. He defines Permission Marketing as “the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power... view entire article

Read This Now! Please Don't Miss This!


Your customers are real, living people. In marketing your business, it’s important to think like the people you are trying to reach. More importantly, if you want to increase or maintain customers, you must consistently invite them to engage with you. This doesn’t always include spending money ... view entire article
CATEGORIES: Social Media  Marketing Tips  Customers  

Growing The Distance


You love your business, right? You want to see it grow and thrive, of course. It sounds simple in quarterly meetings – “we need to grow ‘x’% in ‘x’ days.” But when it comes down to it, what do you actually have to do to grow? Yes, you can run specials. Yes, you can add new items. Yes,... view entire article

Make Me An Offer I Can't Refuse


OK, it’s true - most paid advertising fails. The biggest reason for failure is typically a bad offer. The fact of the matter is that millions of people (like you and me) are overwhelmed with advertising offers on the devices we use every day. As marketers, one of the primary challenges in digi... view entire article

What’s The Plan?


Pop Quiz: How would you answer the question, “What is your main objective for an initial marketing campaign?” If the answer is simply, “to sell more product” then unless you’re giving your product away for free you probably need to go back to the drawing board. The fact is a sale is rare... view entire article

This Science Requires No Beaker or Bunsen Burner


Producing and sharing great content requires both the skills of an artist and a scientist. The art starts with the ability to create and craft a piece of engaging content that is truly worth the time to read, watch, or listen to. The science is the process of sharing the content or message with th... view entire article
CATEGORIES: Marketing Tips  

Storytelling Sells: How to create content that is unforgettable.


You can admire and polish anything to make it shine, but making something beautiful doesn’t make it unique and doesn’t make it effective. The same can be said about advertising and marketing. You can formulate the most astonishing campaign that implements every creative tool in the book and th... view entire article
CATEGORIES: Social Media  SEO  Marketing Tips  Storytelling  

How to Use Personas to Break Your Audience into Targeted Customer Segments


One of the most common mistakes when creating the strategic plan for crafting and sharing your unique story is assuming that the same message can be sent to your entire list of prospects and customers. Unfortunately, content marketing is not a one-size-fits-all solution. The fact is, customers to... view entire article
CATEGORIES: Market Research  Marketing Tips  

Where's The Beef?


Remember the grumpy elderly woman from the classic Wendy’s television commercial who barks out, “Where’s the beef?” after picking up the big bun that revealed a tiny burger? 32 years later that infamous line is still being used today to make a point about lack of substance. If you’ve been... view entire article
CATEGORIES: Marketing Tips  

Patience Is Still A Virtue


TODAY we live in a digital world driven by immediacy. Time has arguably become our most valuable asset. We demand immediate access to information. We demand an immediate response to an inquiry. We demand to speak and be heard. Dozens of digital communications tools such as social media, apps and eve... view entire article

A Website Should Be More Than a Pretty Face


We’re all aware of the importance of making a good first impression. But it’s just as important to support the first impression with substance. Attracting a new customer often begins with a good first impression whether it’s a face-to-face meeting, a presentation, an advertisement, or someone ... view entire article
CATEGORIES: Marketing Tips  SEO  Social Media  

Mobile Madness


Method of the Masses We all saw it coming…or were we too busy looking down at our smartphones? Mobile devices are at the center of the modern marketing era. Just as handheld devices and pocket sized phones and tablets are gaining popularity, so is the importance of mobile search, mobile conversio... view entire article
CATEGORIES: Marketing Tips  Social Media  

Feeling Digitally Challenged?


In today’s modern era there are several channels a business can take advantage of in order to reach potential customers. With all these possibilities, you may find yourself asking the same question so many other businesses have: Which marketing strategies are best for my business? Should I focus o... view entire article
CATEGORIES: Marketing Tips  Social Media  

Be Seen This Halloween!


Simple Steps to Ensure Your Story Is Being Seen At Alexander + Hughes, we know how important search engine optimization is in order to get your website’s content noticed online. But what about that specific story you want everyone to see? Or that post with the graphic that you know could go vira... view entire article

To Google Or Not To Google


Google It! With Google’s ongoing list of cutting-edge ideas, it’s no secret that Google not only dominates the search engine market but several digital fields as well. Google continues to introduce innovative ways for businesses to profit from the Internet whether you are a sole owner or a Fort... view entire article
CATEGORIES: Marketing Tips  SEO  Social Media  

Alexander + Hughes Puzzle Pieces


... view entire article

Cirque Du Content Chaos


Flying trapezes, contortionists and jugglers. Sometimes life’s greatest challenges are the circus of chaos we have in our own lives. Similar to Cirque du Soleil’s unique storytelling performance filled with extravagant stunts and colorful characters, so is the content we consider for our person... view entire article

The Perfect Summer Recipe To Keep Your Story Fresh!


As summer gets underway you can’t help but find ways to beat the heat. Think about your favorite summer treat, maybe it’s an ice cream sundae. Now imagine how the ingredients in your perfect summer treat can be translated into a story for your business. Perhaps a scoop of sticky content, sprin... view entire article

What’s the Deal with #Hashtags?


What’s the Deal with #Hashtags?? You see them everywhere: on Twitter, Facebook, Instagram, Pinterest, LinkedIn, and even print and television. So what are hashtags and what value do they offer? The short answer:Hashtags were originally developed as a simple way to organize, assemble, and track to... view entire article

Focus On Your Fan Club


Tip #47: Start a Fan Club Before you read this blog I want you to think like a consumer versus someone trying to sell something. As consumers we are all constantly exposed to hundreds of ads, offers, or promotions every day. The “noise” has become so overwhelming that we have figured out how to... view entire article

3 Steps To Increase Your Word of Mouth Marketing: Part 1


We live in a digital world. So, you should agree that there is value in engaging your target audience directly through social media. A 2012 study conducted by Pew Research Centers found that 65% of Internet users use social media. Of users on Facebook, 58% liked a brand page in 2011 and 41% shared c... view entire article

3 Steps To Increase Your Word of Mouth Marketing: Part 3


In part 1 of “3 Steps To Increase Your Word-of-Mouth Marketing,” we discussed the importance of establishing your target audience and how to incorporate social media into your marketing strategy. In part 2 we focused on identifying your business’ unique story and how to share it. In our final... view entire article

3 Steps To Increase Your Word of Mouth Marketing: Part 2


In part 1 we discussed the importance of identifying your target audience and how to incorporate social media into your marketing strategy. In part 2 we focus on discovering your business’ unique story. Additionally, we’ll discuss the different ways to share your story. “Discover what makes yo... view entire article

The Ambassador Program


Social Storytelling combines strategic marketing, public relations, digital marketing, and social media into one integrated program designed to connect with prospects, nurture your current customers, and encourage them to become loyal customers. The ultimate goal is to empower your customers to beco... view entire article

Ten Ways to Use Social Storytelling to Improve Your Business in 2013


1. Listen. A good story starts by listening to your customer in order to learn what they really want to know. It’s not about you. Make sure your story focuses on what you can do for your customer versus just telling them what you do. 2. Earn trust. One key to developing customer loyalt... view entire article

What’s Your People Plan?


To succeed in business we’ve all been told that it’s critical to have a series of innovative strategies and plans. We’re told that we should have a business plan, a sales plan, and a marketing plan that are all supported by specific strategies. And now with the internet in full swing along wi... view entire article

Is your business social media friendly?


It’s true, social media is the hottest thing in the marketing communications industry. And many businesses we talk to are anxious to dive right into the digital age. It should come as no secret that A+H is a big fan of social media but we have discovered some initial obstacles to overcome when w... view entire article
CATEGORIES: Social Media  Marketing Tips  

Your Brand Could Use a Boost


One of the first challenges in marketing is figuring out how to successfully reach your target audience with your incredible message. Between traditional mass media advertising (television, radio, and print), direct mail, outdoor, indoor, point of purchase, and all of the new digital media options (... view entire article
CATEGORIES: Marketing Tips  

Think Big. Start Small.


When we first started this marketing firm back in 1992 [dare I use this old saying] things were a lot different. Technology was a term used only by computer nerds and the economy was much healthier. Today, technology is an integral part of our daily lives and despite signs of recovery, the economy... view entire article
 
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