A+H Marketing, inc.A+H Marketing, inc.

AHA Moments

Using Social Media To Communicate Important Messages

As restrictions begin to ease, we're reflecting on how social media has been used to spread messages of not only hope and frustration but also important information. Social media has served as an integral part of brands' communication strategies this past year. It has connected and educated us duri... view entire article
CATEGORIES: Social Media  Marketing Tips  

What Is My "Brand Identity" Anyways?

When it comes to marketing, there are so many things to keep in mind. Who is your target audience? Which platforms do we need to have a presence on? What message will resonate most with my customers? All of these are of course important, but there is one thing that often doesn’t always receive the... view entire article
CATEGORIES: Marketing Tips  Storytelling  

Cheers to a Joyful New Year!

It's been such a crazy year. But we believe in making spirits bright... or is it spirits making us brighter? Nobody could have predicted the emotional roller coaster we’ve all experienced this year. 2020 was filled with a lifetime of disruption, challenges, struggles, and heartbreak. Yet here ... view entire article
CATEGORIES: Marketing Tips  a+h Team  

Customer Success Stories Are Not Just for Customers Anymore

We’re all familiar with traditional case studies, testimonials, and white papers. Just about every marketing strategy includes creating a series of articles that describe examples of how a customer’s problem was addressed and resolved. As Brand Storytellers we call these proof-of-performance nar... view entire article
CATEGORIES: Storytelling  Marketing Tips  Customers  

6 Great Tips on Writing Engaging Social Content

Brands are constantly competing for consumers' attention. How many branded posts do you scroll through in a day? Probably more than you can remember. That’s why creating content that resonates with your brand's followers is so crucial to capturing their attention. Here are six content strategies t... view entire article
CATEGORIES: Customers  Marketing Tips  Social Media  

Time Is Everything - "So Don't Waste Mine"

We’ve heard the term “timing is everything.” Timing often refers to the importance of delivering something – let’s say a relevant message – to the right person at the right moment. This blog simply focuses on the word “time” and how it impacts the success of earning the opportunity ... view entire article

To Blog Or Not To Blog

Whether we’re developing a new website or beginning strategic marketing work, some of the most common questions we get are: “Should we be blogging more?” “Do we need a blog?” “How often should we post a blog? While the answers to these questions certainly vary depending on your own s... view entire article
CATEGORIES: Marketing Tips  

How to Get the Most Out of Facebook in 2020: Part 3

In parts 1 and 2 of our series, we provided tips on how to get the most out of Facebook by incorporating User-Generated Content and videos. For our final segment, we’ll take a look at the next generations’ shopping preferences and the role SEO plays when growing your Facebook Business page. Alw... view entire article
CATEGORIES: Social Media  SEO  Marketing Tips  

How to Get the Most Out of Facebook in 2020: Part 2

In part 1 of our series, we shared how User-Generated Content (UGC) can increase relevance and engagement with your target audience on Facebook. In part 2, we'll share tips on how to utilize Facebook videos. Utilize Video: With average click-through rates and engagement rates 3x higher than all ot... view entire article
CATEGORIES: Social Media  Marketing Tips  

Remember These Two Simple Acronyms

Back when news journalism was respected for reporting balanced and unbiased information there were 2 acronyms that served as daily story filters for just about every newsroom in the nation. Those acronyms are WGAS and KISS and even though they may not be used as often by news organizations today, th... view entire article
CATEGORIES: Marketing Tips  

Fuel Business Growth with Social Media

3.02 billion: That is 1/3 of the world's population. It is also the projected number of worldwide users on social media by 2021. 50 million: That is how many small businesses worldwide are currently using Facebook for marketing purposes. Based on those numbers, it's no secret that social media is ... view entire article
CATEGORIES: Marketing Tips  Social Media  

Take Advantage of the Brain Break

Here’s a question for folks who tend to use the right-side of their brain more than the left side. What grabs your attention quicker: a project spreadsheet containing a mass amount of data or an engaging story with images that explains why the project was created and how it affects the end user? T... view entire article

Learn the 3 Basic Ways to Start a Conversation

As you develop a marketing strategy for your Brand Story you’ll discover that you have 3 basic ways to engage a conversation with a potential customer: one is through Owned Media; another is through Earned Media, and the other is through Paid Media. While each of the 3 media channels help build se... view entire article

Dare To Be Different

Media executive Shari Redstone said it best, “I always say, complacency is the kiss of death." Anyone who has run a business or organization is well aware of the consequences of remaining idle or simply settling for operating an average business. Long gone is the old adage, “If it ain’t broke.... view entire article
CATEGORIES: Marketing Tips  

The Power of Analytics

Analyzing data may not be thrilling, but it is a vital part of your brand storytelling journey. You really can’t make informed marketing decisions without access to analytics. So, what exactly is analytics? Analytics is the discovery, interpretation, and communication of meaningful patterns in d... view entire article
CATEGORIES: Marketing Tips  

Start Shooting At a Smaller Target

It may surprise you to learn that one of the worst ways to start a marketing strategy meeting is by asking the common question, “What’s your target audience?” Well, for starters, your target audience is a “who” not a “what”. But, that’s not the lesson we want to share. If you ask y... view entire article
CATEGORIES: Marketing Tips  

Time To Break Out Of Your Comfort Zone

We as human beings crave routine. Going to work each day, cleaning the house, paying bills, etc.… we get into habits that create structure, giving us predictability in our lives. In some instances, routines can be extremely helpful. A set schedule often allows better management of your time, pla... view entire article
CATEGORIES: Storytelling  Social Media  SEO  Marketing Tips  

Content Marketing Made Easy

It’s no secret: Creating content doesn’t come easy for some people. Some call it writer’s block but it really comes down to having confidence in your ability to write. Fear can actually be the motivating factor behind limiting your creative ability, but you can’t let it stop you from creatin... view entire article

Everything in Moderation

We hear this phrase used all the time. The term moderation is often used for personal health issues such as your diet and exercise habits. The point being that it is important to regulate the frequency of these important lifestyle activities. Without some form of control you’re either eating too m... view entire article

Strategic Marketing Tip: Always Start with a Realistic End

One of the most common mistakes when conducting a strategic marketing session is not establishing a clear and attainable purpose at the very beginning of the meeting. In layman’s terms: “What do we want to specifically and realistically achieve from this meeting?” See if this scenario sounds... view entire article

The Importance of Social Media

We live in a world that never stops changing and if you’re not careful, you’ll get lost. New social media channels are always trying to make their big break, and the big ones are constantly changing to stay relevant. Instagram just revealed a new addition to their stories feature allowing bran... view entire article

Utilize Multichannel Marketing

There’s no doubt that customers today have more control over the buying process than marketers do. There are more choices than ever when it comes to how consumers receive information. This is where multichannel marketing comes into play. Multichannel marketing is the implementation of a single s... view entire article
CATEGORIES: Marketing Tips  Market Research  

Brands are Over Rated

If you think your business or organization has a “brand” you are most likely mistaken. The fact is achieving a true a brand is strictly determined by one group – your customers. Don’t be fooled by an ad agency or marketing group that broadly claims that they can create your brand. It just ... view entire article
CATEGORIES: Storytelling  Marketing Tips  

Experimenting With Experiential Marketing

Truly effective marketing strategies are ones that have the ability to change and adapt based on the needs and trends of consumer behavior as well as the current marketing landscape. An important first step in your overall strategic approach is to identify and prioritize all potential and relevant m... view entire article
CATEGORIES: Social Media  Marketing Tips  Customers  

Marketers Are Losing Control of Time (but don’t panic)

It’s a harsh reality but unfortunately it’s true. For the most part, marketers can no longer control when a prospect will see a message. It seemed like it was just yesterday when the expectation of any marketing campaign was to reach and engage the right audience with the right message at prec... view entire article

Seven Simple Rules of Engagement

Playing by the rules is never easy when you’re striving to boost your business’ performance as quickly as possible. Rules equate to regulations and red tape - both of which do not sit well with a business owner. On the other hand, any intelligent owner wants to avoid hastily investing in a cust... view entire article
CATEGORIES: Marketing Tips  Customers  

You've Got To Hear This

One of the most revolutionary forms of wireless communication was introduced at the very end of the 19th Century. It was called the radio, and by 1920 there was hardly a household that didn’t have one prominently positioned in the family living room. The radio introduced a new creative platform... view entire article

Did You Get Permission First?

Way back in 1999 our favorite marketing guru, Seth Godin, coined the phrase “Permission Marketing”. He defines Permission Marketing as “the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power... view entire article

Read This Now! Please Don't Miss This!

Your customers are real, living people. In marketing your business, it’s important to think like the people you are trying to reach. More importantly, if you want to increase or maintain customers, you must consistently invite them to engage with you. This doesn’t always include spending money ... view entire article
CATEGORIES: Social Media  Marketing Tips  Customers  

Growing The Distance

You love your business, right? You want to see it grow and thrive, of course. It sounds simple in quarterly meetings – “we need to grow ‘x’% in ‘x’ days.” But when it comes down to it, what do you actually have to do to grow? Yes, you can run specials. Yes, you can add new items. Yes,... view entire article

Make Me An Offer I Can't Refuse

OK, it’s true - most paid advertising fails. The biggest reason for failure is typically a bad offer. The fact of the matter is that millions of people (like you and me) are overwhelmed with advertising offers on the devices we use every day. As marketers, one of the primary challenges in digi... view entire article

What’s The Plan?

Pop Quiz: How would you answer the question, “What is your main objective for an initial marketing campaign?” If the answer is simply, “to sell more product” then unless you’re giving your product away for free you probably need to go back to the drawing board. The fact is a sale is rare... view entire article

This Science Requires No Beaker or Bunsen Burner

Producing and sharing great content requires both the skills of an artist and a scientist. The art starts with the ability to create and craft a piece of engaging content that is truly worth the time to read, watch, or listen to. The science is the process of sharing the content or message with th... view entire article
CATEGORIES: Marketing Tips  

Storytelling Sells: How to create content that is unforgettable.

You can admire and polish anything to make it shine, but making something beautiful doesn’t make it unique and doesn’t make it effective. The same can be said about advertising and marketing. You can formulate the most astonishing campaign that implements every creative tool in the book and th... view entire article
CATEGORIES: Social Media  SEO  Marketing Tips  Storytelling  

How to Use Personas to Break Your Audience into Targeted Customer Segments

One of the most common mistakes when creating the strategic plan for crafting and sharing your unique story is assuming that the same message can be sent to your entire list of prospects and customers. Unfortunately, content marketing is not a one-size-fits-all solution. The fact is, customers to... view entire article
CATEGORIES: Market Research  Marketing Tips  

Where's The Beef?

Remember the grumpy elderly woman from the classic Wendy’s television commercial who barks out, “Where’s the beef?” after picking up the big bun that revealed a tiny burger? 32 years later that infamous line is still being used today to make a point about lack of substance. If you’ve been... view entire article
CATEGORIES: Marketing Tips  

Patience Is Still A Virtue

TODAY we live in a digital world driven by immediacy. Time has arguably become our most valuable asset. We demand immediate access to information. We demand an immediate response to an inquiry. We demand to speak and be heard. Dozens of digital communications tools such as social media, apps and eve... view entire article

A Website Should Be More Than a Pretty Face

We’re all aware of the importance of making a good first impression. But it’s just as important to support the first impression with substance. Attracting a new customer often begins with a good first impression whether it’s a face-to-face meeting, a presentation, an advertisement, or someone ... view entire article
CATEGORIES: Marketing Tips  SEO  Social Media  

Mobile Madness

Method of the Masses We all saw it coming…or were we too busy looking down at our smartphones? Mobile devices are at the center of the modern marketing era. Just as handheld devices and pocket sized phones and tablets are gaining popularity, so is the importance of mobile search, mobile conversio... view entire article
CATEGORIES: Marketing Tips  Social Media  

Feeling Digitally Challenged?

In today’s modern era there are several channels a business can take advantage of in order to reach potential customers. With all these possibilities, you may find yourself asking the same question so many other businesses have: Which marketing strategies are best for my business? Should I focus o... view entire article
CATEGORIES: Marketing Tips  Social Media  

Be Seen This Halloween!

Simple Steps to Ensure Your Story Is Being Seen At Alexander + Hughes, we know how important search engine optimization is in order to get your website’s content noticed online. But what about that specific story you want everyone to see? Or that post with the graphic that you know could go vira... view entire article

To Google Or Not To Google

Google It! With Google’s ongoing list of cutting-edge ideas, it’s no secret that Google not only dominates the search engine market but several digital fields as well. Google continues to introduce innovative ways for businesses to profit from the Internet whether you are a sole owner or a Fort... view entire article
CATEGORIES: Marketing Tips  SEO  Social Media  

Alexander + Hughes Puzzle Pieces

... view entire article

Cirque Du Content Chaos

Flying trapezes, contortionists and jugglers. Sometimes life’s greatest challenges are the circus of chaos we have in our own lives. Similar to Cirque du Soleil’s unique storytelling performance filled with extravagant stunts and colorful characters, so is the content we consider for our person... view entire article

The Perfect Summer Recipe To Keep Your Story Fresh!

As summer gets underway you can’t help but find ways to beat the heat. Think about your favorite summer treat, maybe it’s an ice cream sundae. Now imagine how the ingredients in your perfect summer treat can be translated into a story for your business. Perhaps a scoop of sticky content, sprin... view entire article

What’s the Deal with #Hashtags?

What’s the Deal with #Hashtags?? You see them everywhere: on Twitter, Facebook, Instagram, Pinterest, LinkedIn, and even print and television. So what are hashtags and what value do they offer? The short answer:Hashtags were originally developed as a simple way to organize, assemble, and track to... view entire article

Focus On Your Fan Club

Tip #47: Start a Fan Club Before you read this blog I want you to think like a consumer versus someone trying to sell something. As consumers we are all constantly exposed to hundreds of ads, offers, or promotions every day. The “noise” has become so overwhelming that we have figured out how to... view entire article

3 Steps To Increase Your Word of Mouth Marketing: Part 1

We live in a digital world. So, you should agree that there is value in engaging your target audience directly through social media. A 2012 study conducted by Pew Research Centers found that 65% of Internet users use social media. Of users on Facebook, 58% liked a brand page in 2011 and 41% shared c... view entire article

3 Steps To Increase Your Word of Mouth Marketing: Part 3

In part 1 of “3 Steps To Increase Your Word-of-Mouth Marketing,” we discussed the importance of establishing your target audience and how to incorporate social media into your marketing strategy. In part 2 we focused on identifying your business’ unique story and how to share it. In our final... view entire article

3 Steps To Increase Your Word of Mouth Marketing: Part 2

In part 1 we discussed the importance of identifying your target audience and how to incorporate social media into your marketing strategy. In part 2 we focus on discovering your business’ unique story. Additionally, we’ll discuss the different ways to share your story. “Discover what makes yo... view entire article

The Ambassador Program

Social Storytelling combines strategic marketing, public relations, digital marketing, and social media into one integrated program designed to connect with prospects, nurture your current customers, and encourage them to become loyal customers. The ultimate goal is to empower your customers to beco... view entire article

Ten Ways to Use Social Storytelling to Improve Your Business in 2013

1. Listen. A good story starts by listening to your customer in order to learn what they really want to know. It’s not about you. Make sure your story focuses on what you can do for your customer versus just telling them what you do. 2. Earn trust. One key to developing customer loyalt... view entire article

What’s Your People Plan?

To succeed in business we’ve all been told that it’s critical to have a series of innovative strategies and plans. We’re told that we should have a business plan, a sales plan, and a marketing plan that are all supported by specific strategies. And now with the internet in full swing along wi... view entire article

Is your business social media friendly?

It’s true, social media is the hottest thing in the marketing communications industry. And many businesses we talk to are anxious to dive right into the digital age. It should come as no secret that A+H is a big fan of social media but we have discovered some initial obstacles to overcome when w... view entire article
CATEGORIES: Social Media  Marketing Tips  

Your Brand Could Use a Boost

One of the first challenges in marketing is figuring out how to successfully reach your target audience with your incredible message. Between traditional mass media advertising (television, radio, and print), direct mail, outdoor, indoor, point of purchase, and all of the new digital media options (... view entire article
CATEGORIES: Marketing Tips  

Think Big. Start Small.

When we first started this marketing firm back in 1992 [dare I use this old saying] things were a lot different. Technology was a term used only by computer nerds and the economy was much healthier. Today, technology is an integral part of our daily lives and despite signs of recovery, the economy... view entire article