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Utilize Multichannel Marketing


There’s no doubt that customers today have more control over the buying process than marketers do. There are more choices than ever when it comes to how consumers receive information. This is where multichannel marketing comes into play. Multichannel marketing is the implementation of a single s... view entire article
CATEGORIES: Marketing Tips  Market Research  

Marketers Are Losing Control of Time (but don’t panic)


It’s a harsh reality but unfortunately it’s true. For the most part, marketers can no longer control when a prospect will see a message. It seemed like it was just yesterday when the expectation of any marketing campaign was to reach and engage the right audience with the right message at prec... view entire article

Did You Get Permission First?


Way back in 1999 our favorite marketing guru, Seth Godin, coined the phrase “Permission Marketing”. He defines Permission Marketing as “the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power... view entire article

Make Me An Offer I Can't Refuse


OK, it’s true - most paid advertising fails. The biggest reason for failure is typically a bad offer. The fact of the matter is that millions of people (like you and me) are overwhelmed with advertising offers on the devices we use every day. As marketers, one of the primary challenges in digi... view entire article

What’s The Plan?


Pop Quiz: How would you answer the question, “What is your main objective for an initial marketing campaign?” If the answer is simply, “to sell more product” then unless you’re giving your product away for free you probably need to go back to the drawing board. The fact is a sale is rare... view entire article

Five Simple Steps for Writing a Good Story


As consumers, we are bombarded by tons of content every day and that can be very annoying. So, as marketers, it’s extremely important to avoid wasting our target audiences time by sharing useless information. Remember, the ultimate goal is to engage a prospect by earning their trust. Here are... view entire article
CATEGORIES: Market Research  Storytelling  

How to Use Personas to Break Your Audience into Targeted Customer Segments


One of the most common mistakes when creating the strategic plan for crafting and sharing your unique story is assuming that the same message can be sent to your entire list of prospects and customers. Unfortunately, content marketing is not a one-size-fits-all solution. The fact is, customers to... view entire article
CATEGORIES: Market Research  Marketing Tips  

How Well Do You know Your Customers?


You’d be surprised how often a marketing plan is out of sync with the customer. The common flaw in developing a plan is to fall prey to “assumption”. It’s easy for a business to simply assume it knows exactly who the customer is and what he/she wants. There is absolutely no truth to the ... view entire article
CATEGORIES: Customers  Market Research  

Patience Is Still A Virtue


TODAY we live in a digital world driven by immediacy. Time has arguably become our most valuable asset. We demand immediate access to information. We demand an immediate response to an inquiry. We demand to speak and be heard. Dozens of digital communications tools such as social media, apps and eve... view entire article

Be Seen This Halloween!


Simple Steps to Ensure Your Story Is Being Seen At Alexander + Hughes, we know how important search engine optimization is in order to get your website’s content noticed online. But what about that specific story you want everyone to see? Or that post with the graphic that you know could go vira... view entire article

Alexander + Hughes Puzzle Pieces


... view entire article

Cirque Du Content Chaos


Flying trapezes, contortionists and jugglers. Sometimes life’s greatest challenges are the circus of chaos we have in our own lives. Similar to Cirque du Soleil’s unique storytelling performance filled with extravagant stunts and colorful characters, so is the content we consider for our person... view entire article

What’s the Deal with #Hashtags?


What’s the Deal with #Hashtags?? You see them everywhere: on Twitter, Facebook, Instagram, Pinterest, LinkedIn, and even print and television. So what are hashtags and what value do they offer? The short answer:Hashtags were originally developed as a simple way to organize, assemble, and track to... view entire article

Focus On Your Fan Club


Tip #47: Start a Fan Club Before you read this blog I want you to think like a consumer versus someone trying to sell something. As consumers we are all constantly exposed to hundreds of ads, offers, or promotions every day. The “noise” has become so overwhelming that we have figured out how to... view entire article

Discover a brand new story


Brand Spanking New Marketing guru, Seth Godin says it best: “A brand that stands for what all brands stand for stands for nothing much.” In other words, unless you can truly differentiate your business from your competitors then your brand is not unique. Same thing goes for a mission statement.... view entire article
CATEGORIES: Market Research  Storytelling  

Storytelling Provides a Competitive Advantage


This may come as a surprise but a new report by Forrester Research shows that a majority of decision makers (65%) buy from businesses that do the best of job of providing compelling information or what we call “social stories”. The other 35% use the traditional method of requesting proposals fro... view entire article
CATEGORIES: Market Research  SEO  Storytelling  

What’s Your People Plan?


To succeed in business we’ve all been told that it’s critical to have a series of innovative strategies and plans. We’re told that we should have a business plan, a sales plan, and a marketing plan that are all supported by specific strategies. And now with the internet in full swing along wi... view entire article

Good Stories Attract Great Customers


There have been several depictions of the traditional sales funnel but they all seem to revolve around 3 primary stages: Generating Leads, Closing the Sale, and Upselling. Social Storytelling puts a bit of a different spin on the sales cycle. In the last eMerge we shared our thoughts on Boosting Awa... view entire article
CATEGORIES: Customers  Market Research  Storytelling  
 
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