November 2012

A+H was hired by an independently owned local restaurant to help increase brand awareness, new business by targeting an under-40 audience, and consumer engagement through the use of a variety of social media channels. At the time, social media was a relatively new marketing tool for businesses. The Cafe had a very limited marketing budget and did not have social media manager, but understood the importance of having a strong social media presence. A+H created a strategic marketing plan based on the restaurant’s marketing goals and budget. Before the restaurant began working with A+H, they had two existing Facebook business pages with less than 200 page likes each. This was obviously causing a great a deal of confusion for their audience. A+H was able to successfully combine the two Facebook pages and build a strong following on their new Facebook page through original and organic content. Despite a limited marketing budget, A+H was able to improve the restaurant’s Facebook engagement rate by over 75%. Within six months A+H increased the followers on their Facebook to more than 2,000 page “likes”. The demographics of The Café’s followers on Facebook also showed a significant increase in number of people under 40 engaging with the restaurant. After consistent success on Facebook, A+H expanded the social media program by launching a Twitter and Instagram account for the restaurant. Both accounts saw similar success as their Facebook page. The Café’s social media success led to additional marketing opportunities, including regional and national television appearances, numerous new stories and positive reviews, inclusion in multiple “best of” articles, and awards. Still a client of A+H’s, the restaurant continues to grow its customer base, awareness, and online reputation to this day.