September 29, 2017
Your customers are real, living people. In marketing your business, it’s important to think like the people you are trying to reach. More importantly, if you want to increase or maintain customers, you must consistently invite them to engage with you. This doesn’t always include spending money – rather, the engagement that you generate will organically boost your presence on the whole.
Here are our top five tips for making a solid call to action on social media:
1. Open with a clear command.
Yes, we know it sounds like an elementary school English assignment, but it is so powerful and simple in the real world. A simple command can often be the driving factor in a customer taking action to your post. Ultimately, if they don’t know what you want them to do… they won’t do it.
2. Draw out emotion and enthusiasm.
Another thing that often seems simple, but can easily be overlooked. The complex algorithms of Facebook and other social media platforms are ultimately based on one factor: emotions. Facebook, for instance, puts posts at the top of people’s news feeds that they are most likely to like or react to. You respond to posts that make you happy, sad, mad, excited, and the sort. The same goes for your customers.
3. Give a reason to take action.
Yes, you can give an action with a strong command, but why? Why should the customer “like this post?” You need to have a valid offer, oftentimes not in the way of competitions or giveaways. On any given post, your customer should feel as if interacting with your post is enhancing their connection to your business, pledging their support, or presenting themselves as loyal customers. In other cases, a post with a competition can generate exponential booms in reach and interaction. Play around with these!
4. Make them afraid to miss out on what you’re offering.
Let the customer know that they are on the clock. Have a special running? Let them know when it’s nearing the end. Have a new dish or product in limited supply? Make sure that this hot item is only available while supplies last. Make the customer feel, in a sense, afraid to miss out on such a great opportunity.
5. Interact with your audience.
Let the customer know that you are real, that there is a person on the other end of the screen – not just a mindless robot. When you receive a comment or review, respond quickly and creatively. The personal connection that you establish with your customers can go a long way. They will begin to trust you, look forward to your posts, and tell others about your business.
In conclusion, having a well-constructed call to action is a pivotal point in turning your marketing efforts into dollars. Whether or not your customers spend money on what you offer depends on how well you encourage them to respond. As you maintain and enhance your presence on media outlets, how will you tell your story and inspire your audience to engage? What will your call to action look like?
Want to learn more about how you can specifically use a call to action in your marketing campaigns? Give us a call today! We are happy to learn about your business and share our insights!