August 25, 2017
You love your business, right? You want to see it grow and thrive, of course. It sounds simple in quarterly meetings – “we need to grow ‘x’% in ‘x’ days.” But when it comes down to it, what do you actually have to do to grow?
Yes, you can run specials. Yes, you can add new items. Yes, you can innovate and improve old items.
These spark short-term surges in sales numbers.
What is it going to take to achieve long-term, sustainable growth?
What is the fuel to the fire?
Where does it start?
It seems too simple, right? There must be something else that is more important!
Let’s break it down…
Sales = Value
You already know that sales is the root of any profitable business. You can produce the greatest car of all time but if you can’t sell it, what is the value of your business? No sales = no money… no value.
Customers = Sales
Your customers provide the source of your sales. Whether you are B2B or B2C, you must acquire customers to have sales. This is where you get revenue. But how do you acquire customers? (You can see where this is going.)
Marketing = Customers = Sales = Value = GROWTH
Whether you are a startup or have been in business for decades, you MUST develop a marketing plan to increase your more customers and experience growth.
Marketing gives your business a face – it tells your audience who you are, what you offer, and why they should care. More importantly, it tells them where and how they can do business with you!
Not all marketing is created equal – there is a stark difference between good and bad marketing. To experience growth, you must consider your budget and how much you are willing to invest in premium marketing services. The old adage applies well to this case: “to make money, you have to spend money.”
Marketing is of the most vital practices you must prepare for. It is crucial to your business that you figure out what works for your market. At your next meeting, bring up the topic of marketing. Think about how bad you want the business to grow. What is it going to take?
The answer? A strategic marketing plan!
Contact us today to discuss your marketing plan.