Whether we’re developing a new website or beginning strategic marketing work, some of the most common questions we get are:

“Should we be blogging more?”

“Do we need a blog?”

“How often should we post a blog?

While the answers to these questions certainly vary depending on your own situation, as well as your specific goals and objectives, the core question remains “is blogging still as relevant and worth it in 2020 and beyond?”

In short, the answer is yes, but of course there’s more to painting the full picture. A relevant and regularly updated blog can absolutely still be an effective part of an overall strategic marketing plan; however, it shouldn’t be relied upon as the sole source of outreach. As we often explain with any marketing plan, you should be using lots of various methods and outlets to spread your message.

If you have the resources to keep your blog up to date with content that relates to your messaging or call to action, then you should definitely consider blogging. Below are some additional benefits of having a blog:

  • A blog can be a great outlet for that certain product or call-to-action that you’re having trouble figuring out how to convey to your customers. Maybe it’s a tutorial on how something works, or perhaps a customer testimonial on their success with the product. A well-crafted blog post along with strong visuals can be a great place for content like that.

  • You know your own business frontwards and back, but it can never hurt to practice talking about yourself. A blog can be a great vessel to practice writing and practice talking about the history of your business, yourself, or just about anything related to your own unique story.

  • Blogging can help take the message beyond just the surface level of a transaction. People are often in undated with copy such as “Buy Now” or “Special Offer” which are designed to be brief and get straight to the point. Oftentimes however, people want to learn a little more about the services or products being offered, they want to hear the story behind them, or see how they came to be. Blogging can lead to lots of opportunities for sales, collaboration, and general networking.

  • Lastly, one of the most obvious reasons. Blogging is great for SEO. When you have a blog on your website and you are updating it on a regular basis, that’s really going to help how you rank on your Google search listings and be extremely helpful for people to find you online quickly and easily.

    So, in the end, did we answer our questions from the beginning? I’d say yes to an extent, but as stated, a lot depends on your own unique situation as well as your individual goals and objectives. One thing we can agree on, is their effectiveness considering you’re reading this right here on our blog.

    To learn more about blogs and how a+h can help you with your overall marketing strategy, contact us today by clicking here.
    CATEGORIES: Marketing Tips