July 30, 2020
Whether we’re developing a new website or beginning strategic marketing work, some of the most common questions we get are:
“Should we be blogging more?”
“Do we need a blog?”
“How often should we post a blog?
While the answers to these questions certainly vary depending on your own situation, as well as your specific goals and objectives, the core question remains “is blogging still as relevant and worth it in 2020 and beyond?”
In short, the answer is yes, but of course there’s more to painting the full picture. A relevant and regularly updated blog can absolutely still be an effective part of an overall strategic marketing plan; however, it shouldn’t be relied upon as the sole source of outreach. As we often explain with any marketing plan, you should be using lots of various methods and outlets to spread your message.
If you have the resources to keep your blog up to date with content that relates to your messaging or call to action, then you should definitely consider blogging. Below are some additional benefits of having a blog:
So, in the end, did we answer our questions from the beginning? I’d say yes to an extent, but as stated, a lot depends on your own unique situation as well as your individual goals and objectives. One thing we can agree on, is their effectiveness considering you’re reading this right here on our blog.
To learn more about blogs and how a+h can help you with your overall marketing strategy, contact us today by clicking here.
CATEGORIES: Marketing Tips