In part 1 we discussed the importance of identifying your target audience and how to incorporate social media into your marketing strategy. In part 2 we focus on discovering your business’ unique story. Additionally, we’ll discuss the different ways to share your story. “Discover what makes you and your business unique and then share your unique story with others.” We say this every day at Alexander + Hughes, because it is the foundation of everything we do.

Every business has something that makes them unique. So, take a moment and identify what makes your business different from your competitors. What do you offer that none of your competitors can match? Then share your compelling story on every communication tool you think your prospective customers utilize – on your website, through social media, email, at community events, even on your business cards! Seek out new opportunities to share your story. Consider starting a blog, speaking at conventions or conferences, or even hosting an event that allows you to talk about your business to a new audience.

Word of mouth marketing isn’t just verbal; it also includes some non-verbal communication. The Internet allows consumers to share information about products and organizations without ever speaking to one another. Take advantage of the different ways to share your unique story and encourage your employees and customers to as well. Because if you’re not sharing your business’ unique story, how can you expect anyone else to share it?

In our final part of this three-part blog, we will discuss why earning your customers’ trust is one of the most important components of word of mouth marketing.

“Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.” – Simon Mainwaring, award-winning branding consultant, advertising creative director, and social media specialist and blogger.