There is a distinct difference between writing engaging content for the digital audience and the traditional mass media audience. The good news is the fact that digital story writing is basically free to publish. The bad news is that unless your stories are relevant and worth reading then the message is lost. The good news for traditional advertisers is that they can pay to have their story shared with a mass audience. The bad news is that their advertisement only interests a very small percentage of the total number of people who potentially read it.

Traditional advertisers tend to struggle to write good content for digital media channels because they are used to writing average content for a mass audience. Some traditional advertisers go so far as buy “likes”, pageviews, as well as irritating popovers, popunders and all sorts of new ways to interrupt online users.

Successful Social Storytelling starts with the realization that you must write good content that is worth reading or watching. And sometimes when your stories are so compelling your audience will not only read it, but share it with their online friends and followers.

The ugly part – even though you take all the suggested steps to attract attention it might be the exact opposite of what you need to do to get your target audience to respond. Producing an off-beat video with talking guinea pigs may attract a million views but it won’t necessarily cause the result you intended. And yet – it’s still a step in the right direction.

Just remember, you rarely engage a new customer with just one story – whether it’s good, bad, or ugly.

Successful Social Storytelling starts with the realization that you must write good content that is worth reading or watching. And sometimes when your stories are so compelling your audience will not only read it, but share it with their online friends and followers.

The ugly part – even though you take all the suggested steps to attract attention it might be the exact opposite of what you need to do to get your target audience to respond. Producing an off-beat video with talking guinea pigs may attract a million views but it won’t necessarily cause the result you intended. And yet – it’s still a step in the right direction.

Just remember, you rarely engage a new customer with just one story – whether it’s good, bad, or ugly.
CATEGORIES: Storytelling