In part 1 of our series, we shared how User-Generated Content (UGC) can increase relevance and engagement with your target audience on Facebook. In part 2, we'll share tips on how to utilize Facebook videos.

Utilize Video:

With average click-through rates and engagement rates 3x higher than all other ad formats, video currently reigns supreme when it comes to Facebook ads. In fact, video accounts for about 85% of total Internet traffic. Video ads between 15 and 30 seconds long tend to receive highest engagement rates. To ensure that your entire video will be seen, keep all videos under 90 seconds. Video outperforms still images on social media in terms of engagement and organic reach. Videos can help build trust in your business-- 57% of consumers report that videos give them more confidence to purchase items online. 85% of social media videos are actually watched with the sound off!

Use videos to:

  • Explain complex concepts in ways that still images simply cannot

  • Debut a new product--a video can quickly and easily show people how to use your product, increasing the likelihood to buy it

  • Show behind-the-scenes videos produced by your employees

  • Share testimonial videos from satisfied customers

  • Highlight your unique value proposition if you’re a B2B company

In part 3 of this series, we’ll share 2 essential ways you can improve your Facebook strategy: tapping into Millennial and Generation Z spending preferences and maximizing your Facebook business page for SEO.
CATEGORIES: Social Media  Marketing Tips