Facebook Marketing is both a science and an art. The art of it lies in creating relevant content that influences your audience, while the science part deals with the technical side of the spectrum with actions such as optimizing a Facebook business page for SEO. The following is the first of three tips that can help your business get the most out of Facebook in 2020!

Invest in User-Generated Content (UGC):
Facebook is cluttered with numerous forms of content. UGC is proven to help your message stand out from the crowd and drive conversions. Content created by the audience is more relatable than other forms of content and therefore will attract their attention. Research shows UGC has 20% more influence on a purchase decision than any other form of content. Users, not brands, play a key role behind the exponential growth of Instagram and Pinterest. Tap into the natural behavior of audiences. Make people (A.K.A.your customers) who love and support your brand the face of your company. Acknowledging these individuals will make others want to love your brand as well. The key is to make your audience feel they’re in control. Focus on the passion of your audience so that they’re encouraged to create content. Their passion gives them the power to do something unique and educate others. Ask your audience to:

  • Send images that showcase your brand values

  • Make a video demonstrating how your brand is a part of their life

  • Start a hashtag trend


  • In part 2 of this series, we’ll take a look at another content vehicle that accounts for the highest percentage of engagement on the Internet.
    CATEGORIES: Social Media