January 20, 2015
Every minute 571 new websites are created and 68,000 blogs posts published, according to City Office Network. Those statistics quickly illustrate how challenging it can be to get your website ranked #1 on any search engine.
As technology develops, search engines’ algorithms change along with it.
Search Engine Optimization (SEO) is somewhat complex. With all the information out there regarding SEO, it’s easy to get confused and make mistakes based off common misconceptions. We’d like to share five of the most common SEO mistakes and provide some simple solutions on how to avoid them.
1. Using the Wrong Keywords
When developing keywords for your website think like your customer. Use language that they would use instead of using company or technical terms. For instance, would the common online user type in the phrase “kitchen electronics” rather than words like “toaster” or “blender?” Another mistake with keywords is using words or phrases that are too generic. If you’re a small business owner of a pizza parlor, the keyword “pizza” isn’t going to be a wise option. Instead, adding a phrase that is specific to its location is going to lead to better results for your website. For example, use the phrase “Louisville pizza parlors.”
2. Believing SEO Myths
Think meta tags and keywords are the only elements you need to boost your SEO? They’re not. The fact is posting quality content is going to boost your SEO the most. Every day a new SEO myth is born. Unfortunately, some of these myths never go away. But remember, everything you read online isn’t necessarily the truth.
3. Overlooking the Power of Social Media
Having a social media presence can increase your ranking. Share your articles on Facebook, Twitter, Google +, etc. Doing so can help you gain mentions from other social media accounts that are considered “influencers.” These influencers have a strong social media reputation and large following which can significantly boost your online presence.
4. Not Including Pay Per Click (PPC)
It’s easy to mistake PPC ads for organic search result because Google has made it harder to distinguish between an organic search result and an ad. We suggest you develop a marketing strategy that includes both PPC and SEO. Good SEO is essential for a successful PPC campaign, and the valuable data gained by PPC ads can help boost the results of an SEO strategy.
5. Posting Poor Content
“Content is king.” You’ve probably heard us say this over and over again. Ignoring the importance of strong, fresh and engaging content is a common mistake. The solution? Write more quality content. Provide your audience with tips, advice and answers to their questions. Google has put more focus on quality content in an effort to disregard content that is not useful for users. Always keep your audience in mind when creating content.
Now that you know what not to do when it comes to SEO, you can improve your business’ SEO strategy. We invite you to share any thoughts or questions about this post by contacting us atLauren@ahadvertising.com.
“The days of SEO being a game outsmarting algorithms are over. Today content strategy and valuable, sustainable strategies are essential, not just tricks and links.”
~ Adam Audette, Chief Knowledge Officer, RKG