Surprise. SEO and PR Actually Have Something in Common.

The term search engine optimization (SEO) sounds very technical and even intimidating to the novice. But what it all boils down to is boosting your website’s ranking by posting relevant information about your products and services.

On the other hand, public relations focuses on building brand awareness and strengthening the relationships between a company and their customers and prospects.

While these revelations are not new, the idea of merging PR with SEO efforts is. Traditionally the two were viewed as separate entities, but as it turns out they share some similarities. Why is this important? Unifying these two powerful marketing channels can help set the course for creating a highly successful story.

SEO and public relations heavily rely on engaging customers with —you guessed it—quality content. Both are focused on bringing attention, trust, and awareness to your company. Whether you are trying to improve the position of your website’s search engine rankings or you want to motivate your audience to share information about your brand, the end goal is the same: to increase your business’ awareness and customer base.

Two takeaways:
1. Content is Still King – Continually publishing high quality and relevant content is still important not only for improving search engine ranking but also for increasing your brand awareness and products in front of as many potential customers as possible.
2. Keywords Matter – Practicing due diligence when it comes to keyword research will pay off in the long run. When you choose a keyword or phrase you want to focus on, make sure that those words are strategically integrated in your news article or press release.

As PR and SEO continue to overlap it will be important for each discipline to learn from one another, share techniques, and work hand-in-hand. Doing so will allow your business to achieve outstanding results.

“Too often, the opportunity knocks, but by the time you push back the chain, push back the bolt, unhook the two locks and shut off the burglar alarm, it’s too late.” ~ Rita Coolidge