September 26, 2012
Most marketing and advertising efforts typically promote what they do or how they do it. But today’s savvy consumers are more likely to respond if they can relate to who you are and why you do what you do. Social Storytelling is the art of identifying and sharing your company’s unique stories with targeted audiences that have the greatest potential of becoming your most loyal customers.
Social Storytelling is designed to gradually enhance your current marketing and sales strategies with digital media solutions. It’s an ideal program for smart decision-makers who realize they need to use tools such as email marketing, Facebook, Twitter, LinkedIn, and YouTube but are overwhelmed with the learning curve or just how to get started.
Social Storytelling is surprisingly affordable and it’s measurable. Each campaign includes a unique but simple method of tracking responses and capturing new information about your prospects and your customers. The more you know about your customers the more you can deliver what they want and when they want it.
So, what’s the catch? The most important ingredient for a successful Social Storytelling program is delivering good content and lots of it. Social Storytelling requires an ongoing effort to keep your customers engaged with information that matters to them. And that’s where we come in. A+H can help you write and share your stories or we can train you to develop engaging content.
But it all starts with a good story.