July 24, 2015
Every Story Is Based On These 7 Critical Questions …
5 Ways to Fail at Social Storytelling
WHO are you trying to reach? If your answer is “everyone”…start over.
WHAT is the essence or core message of your story?
HOW do you plan to share your story with your target audience(s)?
DOES your story appeal to what your audience believes or wants?
WHEN do you anticipate your audience will respond or take action? If the answer is “now”, develop an alternate plan when your audience says “not now – later”.
WHERE are the roadblocks that prevent your audience from responding?
WHY should your audience share your story with their friends?
“If you want me to be an apathetic bystander, it’s not that difficult
to accomplish. Whatever.” ~ Seth Godin