A+H Sales Solutions helps businesses increase sales revenue by providing knowledge and sales solutions to decision makers who realize the need to make a paradigm shift in the way they seek new business.

The work of A+H Sales Solutions is guided by its proprietary Hour Glass Precept that relates the customer buying cycle… to the alignment of Sales and Marketing… to personalized, timely, and relevant communication campaigns to build and nurture leads and to strengthen relationships with existing customers.  Too often, businesses focus their Sales and Marketing efforts on the traditional sales funnel. They haven’t grasped that their customers now exist in an hour glass world and that Sales and Marketing have roles to play before and after the “buy”.

eMarketing & Sales

Adopting and embracing the vast marketing tools provided by the Internet has become a critical component for any business today.  Internet Marketing plays a key role for smaller companies by leveling the playing field so they can compete with their larger counterparts. A+H Sales Solutions provides a series of online strategies and tactics including:

Strategic Consulting - In order to grow your business effectively, you're going to need a strategy to get there. Our consultants have broad industry experience including the development of strategy maps, balanced scorecards, loyalty programs, root cause analysis, operational efficiency initiatives, performance improvement programs, and much more. Many of our engagements begin with some form of evaluation or assessment to identify the strengths and weaknesses of the business and then identify current market opportunities and threats. Understanding the current conditions of our client's firm is the foundation of a win-win relationship.

Relationship Marketing

Several factors including the global economy, new technologies, the Internet, plus our own struggling economy have caused today’s business landscape to shift dramatically.  
As a result the sales cycle and the customer cycle have also changed radically.  Traditional marketing and sales strategies have been replaced by Relationship Marketing. 
A+H provides a series of Relationship Marketing and Sales solutions designed to help businesses make the difficult transition to a customer-centric sales environment.

Automated eMarketing - A+H has developed a automated emarketing program called PERC’s (Personalized Engagement & Response Campaigns) designed to radically improve customer segmentation and nurture relationships with prospects until they’re ready to buy.  PERC’s is based on the success of personalized one-to-one marketing
where every customer is treated like the most important customer. A+H works with clients to design PERCs (via messages, format, medium, frequency, intervals, and duration)
that attract, engage and retain customers until they ideally become lifelong customers.

These “campaigns” can utilize a variety of tactics including direct mail, e-mail, personalized web pages (PURLs) and telephone. They’re especially effective when integrated with your web site. Campaigns can be managed manually through your contact manager and CRM software through the entire customer cycle including:

• Lead Qualification
• Lead Generation
• Lead Management
• Loyalty Management

Other tactical solutions include:

• Social Media
• Database Management
• Online Communities

Sales and Marketing Alignment

A+H Sales Solutions helps businesses increase sales revenue by aligning Sales and Marketing   and by sharing strategies that attract, engage, and retain customers. A+H Sales Solutions offers a unique program called Align for Success designed to significantly increase productivity and efficiency by helping sales and marketing departments realize the benefits of seamlessly working together.
 
Those benefits include: increasing qualified leads in the pipeline, reducing the sales cycle, nurturing prospects, improving time management, clearer sales projections, avoiding heavy reliance on discounting to win accounts, increase customer loyalty.

Businesses that report the greatest success in aligning Sales and Marketing are:

• Growing 5.4% faster year-on year that their competition in the same industry.
• 38% better at closing proposals than non-aligned businesses.
• Churning 36% fewer of their customers to competitors each year.

Source: MarketingProfs Benchmark Report - Sales & Marketing Alignment, April, 2005

Virtual Marketing Department

A+H also offers strategic and creative marketing services as an out-sourced, virtual marketing department for companies without a marketing staff or for those wanting to supplement their current marketing departments. Our team of marketing experts will be at your disposal to handle everything from advertising and public relations to website development and DVD production.  This service enables businesses to focus on their core competency while a professional marketing department manages the marketing strategy for much less than the cost of an in-house team of employees. The Virtual Marketing Director Service offers a customized schedule of services, which include quantified deliverables (staff meeting attendance, regular press releases, marketing mail fulfillment, and performance reports).

For more information please contact Watson Courtenay

A+H Sales Solutions • 414 Baxter Avenue • Suite 210
Louisville, KY 40204 • 502.589.3661